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reface

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Reface
MINIMUM AGE: 13+
 
WHAT IS IT?
The Reface app is a popular mobile application that uses AI-powered face-swapping technology to let users superimpose their faces onto celebrities, movie scenes, GIFs, and more. 

WHAT WE SAY:
Use with caution.

✅ Reface is highly engaging—users can see themselves in iconic movie clips, memes, or music videos, which makes it great for social sharing and laughs. It uses deep learning (GANs) to produce surprisingly realistic face swaps, especially considering it runs on a mobile device. New content is frequently added (clips, templates, effects), keeping the app fresh and engaging and the app is simple and easy to use.

​🔐 Privacy Concerns 
The app processes facial data, which is considered sensitive biometric information. While Reface claims to delete user photos, concerns remain about how data is stored, used, or potentially shared. This is considered to be a significant concern. 

🔞 Exposure to Inappropriate ContentThere is a possible risk of coming into contact with inappropriate content. Some templates or celebrity scenes may contain suggestive or adult content. It’s generally not explicit, but not always family-friendly either. 
🧠 Addiction & Mental Health
The big concern is body image distortion or self-esteem impacts from constantly altering one’s appearance.
 🚨Addictive Creativity 
The app’s user-friendly interface, combined with a wealth of creative tools—such as filters, effects, transitions, and music—makes it incredibly engaging. For young people, this can result in spending extended hours perfecting their video edits, experimenting with new effects, or reworking their content to get the "perfect" result. This can sometimes lead to an over-investment of time, especially if they are caught in the excitement of the creative process.​

💸 In-App Purchases
Reface operates on a freemium model, meaning there is a free version with limited features, while many of the more advanced or desirable tools—such as access to premium templates or ad-free usage—are locked behind a paid subscription. This subscription can be set to automatically renew, which may catch some users off guard if they’re not careful to monitor or cancel it in time.

📢 Lack of Advert Moderation
Reface's free version includes third-party ads that are not always well-moderated, with users reporting inappropriate or low-quality content. 
SAFETY TIPS:
Be Cautious With Facial DataOnly upload your own face and avoid sharing images of others without their consent. Avoid uploading sensitive or official-looking photos (e.g., passport-style).
Review Privacy SettingsCheck Reface’s privacy policy and app permissions. Disable unnecessary access (e.g., location or microphone if not needed) in your phone’s settings.

Monitor Purchases
If you try the premium version, track your subscription status to avoid unwanted auto-renewals. Set app store restrictions to prevent accidental purchases.
Open Conversations
Have ongoing discussions with your child about important online issues such as cyberbullying, grooming, exploitation (both sexual and criminal), body image, and accessing support. Make sure they know how to report any concerns.

Think Before You ShareOnce a face-swapped video is posted online, you lose control over how it’s used. Avoid sharing content that could be embarrassing or misinterpreted.
​FURTHER SUPPORT:
For parents/ carers If you're worried about your child or need support call NSPCC helpline on 0808 800 5000. 

If you discover criminal content when online then report it directly to the police or the Internet Watch Foundation. 

If you're worried about online grooming or sexual behaviour online then report directly to the police or contact CEOP. 

For Children & young people 
if they're worried or want to talk, encourage them to contact Childline Online or call 0800 1111. 

Check out our 
Resource Centre for further information and useful online safety tips.
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