the rise of new toxic influencers

The internet has made misogynistic content very accessible, and some content creators spreading these ideas are gaining large teenage followings. These influencers appeal to young men and boys by offering a sense of belonging, purpose, and guidance, often wrapped in messages of self-improvement, discipline, and traditional gender roles. However, their rhetoric can promote toxic masculinity, misogyny, and harmful stereotypes, which can influence impressionable audiences. 

For parents, it can be difficult to stay on top of what young people are consuming, especially when a harmless-looking YouTube video of a gamer playing Minecraft can conceal the fact that they are sharing misogynistic views. 

🔍New influencers similar to Andrew Tate
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Although Andrew Tate remains one of the most recognisable faces in the online manosphere, several new figures have emerged with similar messaging. These influencers frequently follow a formula of provocative content, hyper-masculine ideals, and anti-establishment rhetoric, appealing to boys and young men seeking identity and community.

Hamza  Ahmed

Profile: A UK-based YouTuber and self-improvement influencer targeting young men with content on fitness, discipline, and mental health. He promotes "traditional masculinity" but often avoids the overt misogyny associated with Tate.
Appeal: His content resonates with boys seeking structure and purpose, offering advice on productivity and physical fitness. However, some of his messaging aligns with manosphere themes, such as rejecting "modern" societal norms.
Concern: While less extreme, his focus on traditional gender roles can subtly reinforce problematic views if not critically examined.

Adin Ross

​Profile: A popular Twitch and YouTube streamer known for gaming, music, and lifestyle content. He has collaborated with figures like Tate and appeals to young male audiences through entertainment and "alpha" persona displays.
Appeal: His casual, relatable style and celebrity connections draw in teens who admire his success and confidence. His content can glamorise materialism and hyper-masculine behaviour.
Concern: Exposure to his streams may normalise aggressive or misogynistic banter, especially when he engages with controversial figures.

​SNEAKO (Nico Kenn De Balinthazy)

Profile: SNEAKO is a content creator and streamer known for unfiltered takes on culture, masculinity, and societal dynamics. He has openly admired Andrew Tate and shares similar anti-feminist views.
Appeal: His raw and provocative style appeals to young men who feel marginalized or alienated, offering them an alternative to mainstream narratives.
Concern: SNEAKO’s content often veers into toxic masculinity and conspiratorial thinking. His platform can act as a pipeline into echo chambers of misogyny and extremist views.

Fresh and Fit (Walter Weekes and Myron Gaines)

 Profile: Hosts of a podcast and YouTube show focused on dating and gender dynamics, often featuring debates with women and promoting red pill ideologies.
Appeal: Their bold, confrontational style and flashy lifestyle attract young men frustrated with modern dating, offering advice on dominance and traditional masculinity.
Concern: The show frequently promotes misogynistic views, normalising adversarial and transactional relationships while reinforcing toxic masculinity and disrespect toward women.

While most attention on online gender issues focuses on male influencers, some female creators also spread harmful ideas. They often present their content as empowering or realistic, but still promote outdated gender roles or encourage transactional relationships—where looks or money matter more than emotional connection. 

​These creators may tell women to use beauty or femininity to gain financial security, or to focus on attracting high-status men instead of building equal, healthy partnerships. Though this message can appeal to those frustrated with modern dating, it reinforces stereotypes and limits women’s choices. In many ways, their content mirrors that of male influencers in the manosphere, pushing a view of relationships as a power struggle rather than a partnership.
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🔍The other side of the coin: Harmful messages from female influencers

SheraSeven (Leticia Padua)

Profile: A self-styled relationship coach who offers women strategic advice on dating and relationships, often promoting hypergamy—the idea of dating or marrying up for financial gain. Her messaging mirrors tactics often associated with manipulation and materialism.
Appeal: She empowers women to prioritise financial security and leverage beauty and femininity for upward mobility, resonating with those disillusioned with traditional dating norms.
Concern: Her advice can encourage transactional relationships and perpetuate gender stereotypes, pushing women toward superficial dynamics over emotional authenticity.

JustPearlyThings (Hannah Pearl Davis)

Profile: Known as Pearl to her nearly 2 million YouTube subscribers, she creates content focused on traditional gender roles, often criticising feminism and modern women’s attitudes toward relationships.
Appeal: Her straightforward, debate-heavy style attracts both male and female audiences seeking conservative takes on gender dynamics and dating.
Concern: Her platform often amplifies regressive narratives about women's roles and downplays systemic gender issues, contributing to the broader online backlash against feminism.

Navigating today’s online landscape can feel overwhelming, especially for parents trying to protect their children from harmful content. While many influencers offer genuine, positive self-help advice, some embed toxic ideas within their messages if left unexamined. It’s important to recognise the difference and foster media literacy and open dialogue with young people so they can critically assess the content they consume and avoid falling into harmful ideological traps.