bridging the gap:
Engaging with hard to reach families
about online safety
Bridging the Gap: How to Engage Hard-to-Reach Families
Some families rarely attend events, respond to messages, or access support — even when it’s clear they care deeply about their children’s wellbeing. But labelling these families as “hard to reach” often misses the point. It’s not about a lack of interest or care — it’s about barriers, mistrust, and missed opportunities for connection.
In a world where children are spending more time online than ever, digital safety isn’t just a technical issue — it’s a community responsibility. Engaging families in these conversations is critical. But success lies not in expecting families to adapt to our systems, but in rethinking how we reach out — with empathy, creativity, and respect.
⭐Start with trust: Relationships before requests
Trust is the foundation of all engagement. For many families, especially those who have had negative experiences with institutions, engagement begins with consistent, respectful human connection.
To truly connect, communication must be clear, consistent, and two-way. Use multiple channels - texts, WhatsApp, social media, printed flyers - to reach families in ways that suit them. Avoid jargon. Use plain, welcoming language. And always create space for feedback - through surveys, informal chats, or regular check-ins that give families a voice.
⭐Remove practical barriersMany families want to engage but face real-world constraints: long work hours, lack of childcare, language barriers, or digital exclusion.
⭐Make involvement meaningful and inclusive
People are more likely to engage when their time is valued and the experience is positive. Plan interactive, social events that are family-friendly - cultural celebrations, hands-on workshops, shared meals. Don’t assume involvement means sitting on a committee. Offer varied opportunities to contribute - helping with projects at home, sharing skills, or giving informal feedback.
⭐ Work with the community, not just for it
Community partnerships are powerful. Collaborate with faith groups, local charities, resident associations, or trusted organisations already connected to the families you’re trying to reach. Build links with employers or local services who can support families’ engagement - whether by offering flexible working arrangements or co-hosting events. You can even bring support directly to families - offering things like health checks, job advice, or food support on-site at your venue or in familiar community spaces.
⭐ Create a culture that feels warm and welcoming
First impressions count. Whether it’s a phone call, a website, or a community centre entrance, make sure families feel welcomed and included.
Train front-facing staff to be friendly and helpful. Provide a space - physical or digital - where families can access resources and information at their own pace. And make it a priority to celebrate diversity - through inclusive events, multilingual materials, and visible representation of different cultures and backgrounds.
Final thoughts...
Families aren’t hard to reach if we’re willing to rethink how we reach out. With empathy, creativity, and a deep commitment to inclusion, any organisation can become a place where every family feels seen, heard, and valued.
Because when families feel they belong, engagement follows - and that benefits everyone.
Some families rarely attend events, respond to messages, or access support — even when it’s clear they care deeply about their children’s wellbeing. But labelling these families as “hard to reach” often misses the point. It’s not about a lack of interest or care — it’s about barriers, mistrust, and missed opportunities for connection.
In a world where children are spending more time online than ever, digital safety isn’t just a technical issue — it’s a community responsibility. Engaging families in these conversations is critical. But success lies not in expecting families to adapt to our systems, but in rethinking how we reach out — with empathy, creativity, and respect.
⭐Start with trust: Relationships before requests
Trust is the foundation of all engagement. For many families, especially those who have had negative experiences with institutions, engagement begins with consistent, respectful human connection.
- A friendly phone call, doorstep chat, or thoughtful message can go a long way.
- Approach every family with cultural humility, acknowledging and valuing diverse communication styles and lived experiences.
- Use trusted messengers: bilingual community members, peer champions, or family ambassadors who reflect the communities you’re serving.
To truly connect, communication must be clear, consistent, and two-way. Use multiple channels - texts, WhatsApp, social media, printed flyers - to reach families in ways that suit them. Avoid jargon. Use plain, welcoming language. And always create space for feedback - through surveys, informal chats, or regular check-ins that give families a voice.
⭐Remove practical barriersMany families want to engage but face real-world constraints: long work hours, lack of childcare, language barriers, or digital exclusion.
- Offer flexible meeting times — evenings, weekends, or virtual drop-ins.
- Provide childcare, travel support, or even meals at events.
- Translate materials and offer interpreting support, especially for online safety sessions where clarity is crucial.
- Make digital resources mobile-friendly and easy to access, especially for families who rely on smartphones over laptops.
⭐Make involvement meaningful and inclusive
People are more likely to engage when their time is valued and the experience is positive. Plan interactive, social events that are family-friendly - cultural celebrations, hands-on workshops, shared meals. Don’t assume involvement means sitting on a committee. Offer varied opportunities to contribute - helping with projects at home, sharing skills, or giving informal feedback.
⭐ Work with the community, not just for it
Community partnerships are powerful. Collaborate with faith groups, local charities, resident associations, or trusted organisations already connected to the families you’re trying to reach. Build links with employers or local services who can support families’ engagement - whether by offering flexible working arrangements or co-hosting events. You can even bring support directly to families - offering things like health checks, job advice, or food support on-site at your venue or in familiar community spaces.
⭐ Create a culture that feels warm and welcoming
First impressions count. Whether it’s a phone call, a website, or a community centre entrance, make sure families feel welcomed and included.
Train front-facing staff to be friendly and helpful. Provide a space - physical or digital - where families can access resources and information at their own pace. And make it a priority to celebrate diversity - through inclusive events, multilingual materials, and visible representation of different cultures and backgrounds.
Final thoughts...
Families aren’t hard to reach if we’re willing to rethink how we reach out. With empathy, creativity, and a deep commitment to inclusion, any organisation can become a place where every family feels seen, heard, and valued.
Because when families feel they belong, engagement follows - and that benefits everyone.
